Over a period of 4 months since the release of Premam, youth population in Kerala had been suffering from ‘premam syndrome’. College boys wore black shirt and white lungi as their signature costume to look like a “freaken”. Many girls had their long curly hair adjusted to one side and above all, girls with pimples found hope thanks to Malar’s influence with her simplicity and elegance. The appearance of Nivin Pauly in his dense beard, black shirt and white lungi, is probably one of the most reproduced looks of all time (Even by girls). Nothing more is needed to gain publicity and thus, Premam achieved the cult status.
The question is: was it *that* great film?
Premam is not an exceptional film. Youth population in general is able to relate themselves with these characters, hence the film’s triumph. The movie is about the life of a person who’s been through three stages of love, i.e crush, infatuation and love. The character George (Nivin Pauly) experience them with three different women and with these three stages he evolves as a person (he couldn’t kick his alcoholic habits or rowdyism). The first stage is as a 17-year-old brat. His crush was a girl named Mary (Anupama Parameswaran). That didn’t go well as Mary never reciprocated those feelings for him. The movie has all those flavors that is seen in Alphonse Putheren’s previous film “Neram“, from the comic timings to the lifestyle of the characters. The scope for this comparison was removed by the second half of the film, when we are introduced to the 21 year old George who is devoid of boyish approach due to his short-tempered bully nature.
Then comes in those characters that actually made the impact via cult phenomenon. That is, Malar (Sai Pallavi) and Vimal sir (Vinay Forrt) who said the famous dialogue “Simple, Java is simple. Powerful!”.
Then we see the life of 30-year-old George who is running Cake shoppe-cum-cafe and is very serious about his job. He makes up with his college adversaries and like a butterfly reaching flower, he falls in love with a simple girl named Celine (Madonna Sebastian).
Some hidden force within the film made the little situations, especially in the college setup, as something that’s worth viewing over and over again. The dialogues are so simple that it can be related to the day to day talks between college students/friends. Some instances gave me headache, for eg: George and friends drinking (too much) and the unsatisfactory comedy at the beginning.
Nivin Pauly did a fine job with his controlled acting. Even though his performance is similar to the one in Thattathin Marayathu initially, his concrete and different look as a 21-year-old made quite an impact (in the hearts of young girls and brains of college-going boys, just like that). The ladies didn’t have much to do other than to look nice and smile, best being Malar’s. Vinay Forrt was fantastic in his comedic performance as his high pitched tone and innocent gestures, making him noteworthy compared to the other supporting cast members.
The script was more of a compilation of best ‘freak’ comments one can make, with the addition of emotion filled slow mos, gimmicks shown using editing software and montages. The songs (Except ‘Aluva puzhayude’ and ‘Malare ninne’) looked like rusted iron before the classics composed by Raveendran or Devarajan. Maybe as far as the current generation is concerned, these songs and with the funky background score, this movie will work wonders. Premam is a good one-time-watch film, which can be enjoyed well if you are in college and if you are watching with friends.
Featured image: youtube.com Anwar Rasheed entertainment